Work

Brand Storytelling & PR.  Impactful brand storytelling creates a purpose, community and culture that consumers want to be part of.  I help brands find their story and develop omni-channel strategies to tell it.  When it comes to publicity, great media relationships are only part of the puzzle.  Relationships must be paired with captivating storytelling.  I have generated billions of media impressions by crafting irresistible stories that inspire journalists and earn editorial coverage in elite print, digital and broadcast outlets across entertainment, business and tech, including AdWeek, Allure, AfroPunk, The Atlantic, Bloomberg, Business Insider, Buzzfeed, CNN, Deadline, Digiday, Fast Company, Forbes, The Hollywood Reporter, NBC News, The New York Times, Refinery 29, Rolling Stone, TechCrunch, TODAY show, Vanity Fair, Variety, VentureBeat, Vox, Washington Post, The Wrap and more.  I also amplify brand story by building strategies to elevate the public profiles of founders, senior executives, and the C-Suite with a mix of press, awards, and speaking engagements at high-profile festivals and events.    

 

Digital and Social Media Strategy & Content.  A narrative-driven, multi-channel digital and social strategy is key to building the voice and personality of a brand, and deepening relationships with consumers. I've grown fan, community, follower, and client bases to all-time highs by designing engaging digital marketing and social media plans from the ground up.  I know what content works on every major social media platform (Snap, Facebook, Instagram, TikTok, YouTube, Twitter, LinkedIn), digital / gaming / livestream platforms (Twitch, Roblox), and the next big thing right around the corner, and take a data-driven approach to propel audience growth, engagement and action. I have a fresh editorial style and love collaborating with creative teams to bring original content ideas to life.  

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Brand Activations & Partnerships.  A thoughtful, 360-degree approach to brand activations and events transforms the ordinary into the extraordinary.  I've generated top-tier media coverage, new business, strong industry buzz, and brand fandom for companies by designing 150+ best-in-class, high-touch experiential activations in the US, China and Europe, including at Sundance, Coachella, Cannes Lions, Cannes Film Festival, SXSW, VidCon, SeriesFest, TwitchCon, Playlist Live, PAX, CES, E3, Shanghai International Film Festival, and more.  And because events are always better with friends, I partner with brands like Alo Yoga, Beats by Dre, Bumble, Ciroc, Conair, Fender Guitars, Ford, Frito-Lay, Google VR, LG Electronics, Lyft, Moet Hennessy, New Era, Nike, Oreo, Pepsi, PRIV, Red Bull, Sony, Squarespace, Tissot Watches, Vital Proteins, White Claw, and more to create unique, immersive experiences that delight attendees.  

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